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Marketing in Brief: Aramis

This article was originally published in The Rose Sheet

Executive Summary

Aramis: Lab Series for Men Eye Time Rescue gel "smoothes fine lines and reduces puffiness and dark circles," the Estee Lauder division said. The "lightweight" gel/cream is formulated with the "firming and toning" agent hydrocotyl, "skin energizing" yeast extract and the anti-inflammatory marine extract P. Eliazabethae, Aramis said. The eye gel joins Aramis' other men's skin care offerings -- Lift Off! alpha hydroxy moisturizer and Sharpshooter antioxidant vitamin product. On-counter in January, a .5 oz. eye cream will be priced at $23.50...



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