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Marketing in Brief: Revlon

This article was originally published in The Rose Sheet

Executive Summary

Revlon: Expands StreetWear color collection with mascara, jumbo and slim dual-ended pencils, a temporary tattoo sealer and new nail colors. "Downtown, underground trendsetting hues" in "vegetable dye colors" include Moody, Grass Stain and Burnt. The tattoo sealer is a template for use with the pencils to create designs "anywhere the imagination can take it," Revlon said. Available in February in chain drug and mass market retail stores, the nail enamels will retail for $3.95, while the other StreetWear products will cost $6.50 each. Revlon's first StreetWear "limited edition" color collection debuted in November ("The Rose Sheet" Nov. 25, Marketing In Brief)....



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