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Marketing in Brief: Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent: Eye and Lip Makeup Remover for Long Lasting Makeup "dissolves all traces" of long-lasting makeup, while "preserving the skin's protective hydrolipidic film," Sanofi Beaute said. The gel-lotion is specially formulated for sensitive skin, the company added. Available now, a 75 mL pump bottle is priced at $22.50...



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