In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


In Brief: Internet advertising

This article was originally published in The Rose Sheet

Executive Summary

Internet advertising: FDA's guidance document draft on Internet promotions expected "some time in the summer," the agency said. One area FDA will outline in the guidelines is Web site links "in terms of what types of links would be appropriate and which types could be interpreted to misbrand the product," the agency noted. FDA said it intends to provide "general, rather than specific, detailed guidance, enabling flexibility in its application so as not to hinder scientific exchange or the technological abilities of the Internet." The agency, which has said it will regulate Internet advertising as product labeling, maintained that much of the Internet material it is monitoring "is no different from what we see in print or other media." The Cosmetic, Toiletry and Fragrance Association plans to submit comments following submission of the draft...



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts