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Marketing in Brief: Revlon

This article was originally published in The Rose Sheet

Executive Summary

Revlon: Top Speed one-coat, quick dry nail enamel sets in 90 seconds, the company said. The collection will be supported by a national print ad campaign breaking in October fashion books, Revlon said. The 20-shade Top Speed line includes colors such as Putty, Eggplant and Flesh, and will ship to mass market, chain drug, and retail doors in August. Top Speed will be priced at a suggested $4.30...



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