In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing in Brief: Alfred Sung

This article was originally published in The Rose Sheet

Executive Summary

Alfred Sung: Pure women's scent launch supported by a $1.1 mil. advertising budget, according to distributor Riveria Concepts. Spots will appear in October through December issues of Glamour, Vogue and Vanity Fair, the firm said. Pure, a "textured woody floral," opens with top notes of topaz, tangerine, tegetes and to-yo-ran orchid, leading to a heart of gardenia, freesia, osmanthus, pineapple lily and Chinese peony. The drydown consists of delicate woods, cinnamon ceylon, and amber accords. Supplied by Firmenich, the scent will debut in 500-550 North American doors including Dillard's and Macy's in October. The six-SKU Pure line includes a 1 oz. parfum spray priced at $95, a 3.4 oz. eau de parfum spray for $65 and a 1.7 oz. edp spray for $49. At launch, Riviera Concepts will offer a set combining a 1 oz. edp spray, scented bath teabag, room spray and votive candle for $49...



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts