Avon first U.S. retail outlet to open in November with Spa Collection line.
This article was originally published in The Rose Sheet
Executive Summary
AVON SPA COLLECTION TO BOW IN FIRM's FIRST U.S. RETAIL OUTLET, incorporated in the company's new 20,000 sq. ft. spa center in the Trump Tower (New York City). Aromatherapy products in "at least" five scents -- energizing, calming, purifying, toning and sport -- will be sold directly to consumers in the retail store, allowing customers the chance to "continue the sensory experience at home," Avon said. The fragrances will be available in a variety of specialty items for the face and body, including ampoules, masks, oils and gels, as well as "nourishing" body mists and perfume oils. While the items are still under development, the direct marketer said it will probably tailor the retail offerings according to the specific function of each fragrance. The five fragrances will also be featured in products used for spa services.