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Marketing in Brief: YSL Le Soin

This article was originally published in The Rose Sheet

Executive Summary

YSL Le Soin: Haute Fermete/Firm Effects facial creme and lotion are formulated with a gluco-amino-phosphorus complex that combines three "active" ingredients to "combat the visible signs of aging," Yves Saint Laurent said. Purified yeast extract provides "firmness" and helps maintain collagen, elastin and glycosaminoglycan levels, YSL claims. To hydrate skin, the firm uses plankton extract "rich in phosphorus" to "aid in the firming process." Apple extract provides protection from "environmental aggressions," the company added. In addition, perfluorinated oils and soft focus pigments have been added to the formulation for "immediate results," the company said. Firm Effects is positioned to women over 35. Available in April, the 1 oz. creme will sell for $65, while the 1 oz. lotion will cost $55...

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