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Prevention mouthrinse safety to be re-reviewed by FDA plaque subcommittee.

This article was originally published in The Rose Sheet

Executive Summary

PREVENTION MOUTHRINSE SAFETY RE-REVIEW called for by FDA's Dental Plaque Subcommittee following a motion to table any recommendation regarding the safety and efficacy of the product at the group's meeting in Gaithersburg, Md. May 27. The subcommittee decided to re-review the safety of Prevention Mouthrinse after realizing it had not received results from a six-month clinical trial prior to its initial analysis, subcommittee member Max Listgarten, DDS, University of Pennsylvania, explained. Based on the study results available at the time, Listgarten concluded the data for the oral mouthwash were sufficient to substantiate safety designating the ingredient combination Category I (safe and/or effective) but insufficient to establish efficacy classifying it as a Category III (data insufficient to permit classification) combination.

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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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