Sephora $25 Mil. Campaign Breaking With Web Site, Flagship Store Debut
This article was originally published in The Rose Sheet
Executive Summary
Sephora is spending $25 mil. in its first major advertising effort to back its soon-to-be-launched upgraded Web site, www.sephora.com, and the long-awaited opening of its 21,000 sq. ft. flagship store in New York City's Rockefeller Center. The LVMH company signed DDB (New York City) to head up the effort. The e-commerce portal will come online Oct. 15.