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This article was originally published in The Rose Sheet

Executive Summary

Virginia Kent appointed to CEO of the joint venture beauty care Web site from Procter & Gamble and Internet investor firm Institutional Venture Partners. Kent joined from Hasbro, where she was president of the U.S. toy sector. P&G Global Beauty Care and North America President Allen Lafley served as interim CEO since the companies announced the site in September (1"The Rose Sheet" Sept. 20, p. 5). The San Francisco-based customized site is set to launch in March (2"The Rose Sheet" Nov. 22, p. 7)

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