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Antibacterial claims

This article was originally published in The Rose Sheet

Executive Summary

FTC finalizes consent agreement with Unilever Home & Personal Care on charges the company lacks adequate substantiation to support ad claims for Vaseline Intensive Care Anti-Bacterial Hand Lotion. The ads claimed the product "stops germs longer than washing alone" and provides enough germ protection to "stop germs for hours." The settlement bars Unilever from making claims about any antimicrobial product unless it possesses scientific substantiation. The consent agreement was reached in September (1"The Rose Sheet" Sept. 20, 1999, p. 7)

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