This article was originally published in The Rose Sheet
Adidas toiletry line, including two deodorants, aftershave and antiperspirant, will debut in February in three flavors - Sport, Dynamic and Team, Coty announces. The line will target consumers who wish to upgrade from Old Spice (Procter & Gamble), but will not match the higher-end mass market pricing of Adidas Moves, the company says. A complete advertising campaign will support the launch with print ads, FSIs and rebate offers
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence