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New Dana Perfumes

This article was originally published in The Rose Sheet

Executive Summary

Singer Christina Aguilera signs agreement to introduce cosmetics and bath and body products under the Fetish label. As part of the Fetish relaunch, products will target women ages 15-25 as "Christina is trying to get away from the teeny bopper image and looking at the longevity of the brand," Dana says. Launching in January, the cosmetics collection will include lipstick, lip gloss, eyeshadow, blush, mascara and a body-decorating category developed with "MAC-type formulations." Packaging for the line reads, "Fetish by Christina Aguilera, What a girl wants." The bath and body category will feature body mist, shower gel, bath oil and glycerin soaps in three fragrances, one of which will be the original Fetish scent. Although distribution for the fragrance has been virtually discontinued, it is still available at Sears and Ulta. Fetish fragrance and cosmetics originally debuted in 1997 and 1998, respectively

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