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Henkel

This article was originally published in The Rose Sheet

Executive Summary

Led by hair color brands Palette and Brillance, hair product sales increased 19%, leading a 9.1% cosmetics/toiletries division growth in first quarter, Dusseldorf, Germany firm maintains. Division sales reached $444.2 mil. ([Euro]1=$.89) and profits grew 3.8% to $24.1 mil. Body care sales grew 4% largely due to European launch of Fa Wellness at beginning of 2001, CEO Ulrich Lehner tells analysts April 30, noting U.S. launch is not planned. Consolidated sales grew 8.7% to $2.93 bil. in quarter. Excluding exchange, acquisitions and divestitures, sales increased 3.2%. Net earnings grew 1.8% over prior-year period to $100.1 mil

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says

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