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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Olay: Total Effects Night Firming Cream will debut exclusively on Olay.com in July before rolling out to retail stores later in the summer, Procter & Gamble states. Night Firming Cream is latest extension to Olay Total Effects anti-aging collection and is formulated with Olay's highest concentration of VitaNiacin, a proprietary complex of vitamins B3, E and provitamin B5, according to P&G. Night Firming addition improves signs of aging within five days and "goes on to fight seven signs of aging," firm claims. Total Effects Age-Defying Moisturizer debuted in 2000 (1"The Rose Sheet" Feb. 7, 2000, p. 4)...

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