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Nioxin “Excessive Daily Hair Loss” Claim Should Be Discontinued – NAD

This article was originally published in The Rose Sheet

Executive Summary

Nioxin Research Labs ad and packaging claims stating its hair care products "help reduce excessive daily hair loss" should be discontinued because they imply a "performance benefit" beyond simple shampooing, yet are not supported by scientific evidence, the National Advertising Division of the Council of Better Business Bureaus states in an upcoming Case Reports
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