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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Vera Wang's new face: Actress Camilla Belle is the new face of Vera Wang Princess, a women's fragrance slated to launch globally this fall,Coty Prestige announces. Belle, 19, was chosen because of her ability to "capture the spirit of the modern young woman," company notes. Print ads for the campaign were shot in Miami. Belle was featured in "The Ballad of Jack and Rose" (2005) and "When a Stranger Calls" (2006) and currently is shooting Warner Brothers' "10,000 BC." "Camilla exudes modern sophistication and a unique sense of style," Vera Wang said. "She embodies strength, inside and out, and does so with charm, spirit and energy"...

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