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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Fruits & Passion: Montreal-based firm releases Pineapple Slimming Ritual, a four-step beauty treatment enriched with pineapple extracts to target "unsightly dimpled skin," company says. The ritual involves a shower cream to cleanse and tone skin, an exfoliating cream to eliminate impurities, a slimming serum as a preventative and a slimming butter to preserve the serum's effect, firm says. The formulas contain bromelaine, an enzyme derived from the pineapple's fruit and stem, to "boost the slimming process" and skin-refining ingredients such as mango butter, coffee butter and papain, an enzyme derived from papaya, company says. The serum also contains CoAxel, a "natural complex" containing caffeine, L-Carnitine and coenzyme A to improve skin tone and elasticity. Products retail for $15 to $36 online and at the Fruits & Passion boutique in Scottsdale, Ariz...
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