In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


New name in hair color

This article was originally published in The Rose Sheet

Executive Summary

Two international hair-color brands, LEKinc out of Canada and Hair Styling Application (HSA) of Italy, have formed a new business entity to market alternative hair color brands to the North American market, the firms announce April 2. The companies, citing a "growing demand" for quality alternative brands in the region, say that the new company, Italhair, will fill a void in the lucrative hair-color market by providing consumers with better access to "quality, innovation and a broader spectrum of color." Giampiero Zanzi, president of HSA Cosmetics, cites the firms' ability to develop innovative products at an accessible price and LEKinc's "unrivalled" grasp of the North American network for optimizing Italhair's market-penetration capabilities. Italhair will be headed by John Bertuccini, CEO of LEKinc and will have facilities in the U.S., Italy, Canada and Brazil...



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts