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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

L'Oréal: French firm's Vichy line grows with the addition of NeOVADIOL and NeOVADIOL Night, bowing in drugstores in Canada and Europe. NeOVADIOL combats signs of aging around the face and neck by combining the firm's Pro-Xylane hydration-promoting technology with Isobioline, which restores lipids in the skin, according to Oct. 8 announcement. The night version of the formula stimulates the skin's ability to repair itself during sleep with a blend of Pro-Xylane, Isobioline and the skin-strengthening ingredient Endoline. "Morning after morning, skin is re-densified and plumped, creases are reduced [and] facial features and neck contours are visibly re-defined," firm says. NeOVADIOL will retail for $38, NeOVADIOL Night for $40...



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