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Henkel goes along for ride with Six Flags

This article was originally published in The Rose Sheet

Executive Summary

Schwarzkopf & Henkel brands will be the "official presenters" of Six Flags events during 2008, according to June 10 release. Henkel's styling brand got2b will present the 2008 Starburst Thursday Night Summer Concert Series at seven Six Flags parks across the country, L.A. Looks styling products will sponsor the Six Flags Latino event at various parks, and Smooth N' Shine hair polishing brand will present the regional, semi-finals and final championships of the World Street Ball Championships. "We are excited about our partnership with Six Flags in 2008," said Kathy Alaama, VP-marketing at Schwarzkopf & Henkel. "Through these highly-attended events and the various media assets that will be available to us, our product and message will be right in front of our direct target audience"...



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