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TriLastin looks to stretch distribution

This article was originally published in The Rose Sheet

Executive Summary

EC Research "hope[s] to have broader distribution" in 2008 for its TriLastin-SR stretch-mark cream, sales of which surged 60 percent in 2007 compared with the year before, the firm says. Introduced online in 2005, TriLastin-SR has "posted sales throughout 130 countries" and now is available at A Pea in the Pod and Destination Maternity. The product's success has been "fueled by personal testimonials and recommendations," according to EC Research President Greg Cellini. Formulated with "high-potency" elastin, collagen and soy protein, TriLastin-SR "helps to prevent the breakdown of dermal tissues that causes stretch marks but also provides the necessary proteins to help repair existing marks." Firm says product "normalizes" stretch marks via a two-phased delivery system in which "de-hydrated microspheres attract moisture and rehydrate in the epidermis while a virtual 'skin patch' of marine collagen protects the skin and delivers nourishing compounds." EC Research says it aspires to grow the Trilastin brand to address a range of dermal imperfections...



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