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L’Oreal recall

This article was originally published in The Rose Sheet

Executive Summary

French beauty firm has initiated a voluntary recall of the L'Oreal Paris Dream Blonde (Baby's Breath Blonde #100 Ultra Lightening) Bleach and Lightening care kit, sold from Jan. 1-18, according to Jan. 18 release. Recall follows a consumer complaint that the hair bleach caused irritation. Firm cites error in the printing of the product's directions-for-use as reason for possible irritation or sensitivity resulting from improper use. All retailers have been notified and the product has been removed from store shelves. The firm estimates that "a few hundred" customers are affected by the recall; all are eligible for a full refund for the returned product...



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