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J&J teeth-tinting mouthwash

This article was originally published in The Rose Sheet

Executive Summary

Johnson & Johnson Healthcare Products Division of McNeil re-launches its pre-brush mouth rinse Listerine Agent Cool Blue to help kids pay more attention to brushing their teeth by temporarily tinting their teeth blue, the Morris Plains, N.J.-based firm announces Sept. 29. The alcohol-free formula is for 6- to 12-year-olds and features an "enhanced preservative system" that includes potassium sorbate and cetylpyridinium chloride, a spokeswoman said. The re-launch comes more than a year after the product was recalled in April 2007 because "the preservative system was not adequate," J&J said. The new formula has "undergone rigorous quality standards" within FDA guidelines and meets "the highest safety standards," the spokeswoman added



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