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People In Brief

This article was originally published in The Rose Sheet

Executive Summary

CCTW recruits muscle: The Council for Cosmetic Teeth Whitening (CCTW) has appointed Steve Fuller to trade association's board of directors, according to Sept. 23 release. CCTW is an advocacy association founded in 2008 to promote and preserve legal rights to sell and distribute teeth whitening products in the U.S. Fuller, founder and president of cosmetic teeth whitening business iSmile LLC in Redlands, Calif., "knows what is at stake in this vital stage of our industry, and he is willing to take on tasks that will benefit our shared cause," says CCTW founding member Joyce Osborn. Fuller notes that CCTW "faces an epic battle" in protecting small businesses that are "being bullied by powerful competitors.

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