In Vivo is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Blistex: Because "loose lips aren't the only culprits that reveal age," Blistex introduces Deep Renewal lip balm, clinically proven to reduce deep and fine lines on the lips, which "add years to a face," according to the company. Product contains some of the most advanced ingredients and protectants found in high-end anti-aging solutions - including hyaluronic spheres and coenzyme Q-10 to nourish and moisturize and light refractors, which enhance lips' luster - but at a fraction of the cost, Blistex says. Users also benefit from SPF 15 sun protection and free-radical-busting antioxidant cocktail. "Blistex Deep Renewal actually erases some of the tell-tale signs of aging without requiring an invasive procedure," says Dr. Charles Zugerman, associate professor of dermatology at Northwestern University Medical School. In clinical testing, lips appeared more hydrated and lustrous just two hours after initial Deep Renewal application; over the course of four weeks, visual reports and lip molds confirmed reduction in number and depth of lines and wrinkles, Blistex says. Product retails for $2.79



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts