P&G To Disclose Fragrance Ingredients Portfolio-Wide By 2020
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NGOs are trumpeting P&G's fragrance disclosure announcement as a major victory for public health and a turning point for the entire consumer products industry. The initiative, which follows a similar move from Unilever in February, will provide visibility into fragrance formulae across more than 2,000 P&G products.
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The battle between hazard and risk ideologies goes on as NGO Women’s Voices for the Earth calls for the removal of five fragrance ingredients from personal-care products that FDA recently – if reluctantly – struck from its list of approved food additives. The agency maintains the substances pose no risk to public health.
Beginning with its newly relaunched washes, lotions and hair products, Johnson’s is providing product-specific detail on fragrance components in a transparency move that other J&J skin-care brands will be following, according to a company rep.
The overhaul in line with “modern parents’ preferences” could be what’s needed to rouse the sleepy brand and spur Consumer business growth.