This article was originally published in Start Up
Gene Therapy. Mirus is exploring technology for transfection reagents and has patents pending on certain protein, lipid and polyamine combinations for gene delivery. These formulations are designed to deliver DNA to cells with minimal toxicitiy. Mirus is already selling off-the-shelf transfection reagents which have been developed for gene transfer into cells in culture.
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ACOs have been one of the most hyped innovations in the US health care sector this decade. The buzz may be overdone, but ACOs are now established as a different—and confusing—new customer segment for pharma. How is industry adjusting?
Pharma companies are building long-term value propositions that should appeal to Accountable Care Organizations into some go-to-market strategies for new drugs and to repositioning efforts of already marketed drugs that have hit snags. The rationale might seem straightforward—for example, more convenient dosing that improves compliance and cuts down hospitalization rates--but the nuances can be complex. Moreover, even when their products appear to have compelling cases for value, companies have not by and large made ACOs a distinct target for their commercial operations.