Andy Kach is a principal in ZS's Medical Products and Services practice with more than 17 years’ experience working in the health-care industry. Andy works with companies in the medical products industry, consulting on diverse issues related to sales and marketing strategy. Andy has significant experience in sales force go-to-market strategy and analytics as well as quantitative and qualitative market research.
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Latest From Andy Kach
Andy Kach, a principal in ZS's Medical Products and Services practice, offers his perspective on the “war of the robots” in the surgical technology market. He argues that companies that focus on specialized, expensive technologies will eventually cede market share to systems that are multifunctional, portable, and valuable to multiple surgical departments.