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infirst Healthcare Ltd.

http://www.infirst.co.uk

Latest From infirst Healthcare Ltd.

Daring To Be 'Different' Lands Infirst In Hot Water

ASA tells Infirst that use of the word "different" in marketing implies its Flarin analgesic is more effective than other ibuprofen OTC drugs sold in the UK.

Ad Complaints OTC Drugs

Infirst Extends Mylanta Brand With Nighttime Product, Chewable Tablets

Infirst changes the Mylanta Maximum Strength lemon-mint liquid with a "smoother, creamier formulation" and adds a vanilla caramel-flavored version and another liquid product, Mylanta Tonight, featuring a honey chamomile flavor. Also new are Mylanta Gas Minis chewable anti-gas tablets.

BioPharmaceutical United States

Infirst Extends Mylanta Brand With Nighttime Product, Chewable Tablets

Infirst changes the Mylanta Maximum Strength lemon-mint liquid with a "smoother, creamier formulation" and adds a vanilla caramel-flavored version and another liquid product, Mylanta Tonight, featuring a honey chamomile flavor. Also new are Mylanta Gas Minis chewable anti-gas tablets.

BioPharmaceutical United States

Study Shows Antitussive Efficacy For Diphenhydramine, Less For DXM

Diphenhydramine, a common antihistamine in cough/cold OTCs, proves more effective in suppressing cough than the common antitussive dextromethorphan, researchers say. Diphenhydramine is in FDA’s antitussive OTC monograph, but marketers are criticized for not demonstrating its and other cough/cold ingredients’ efficacy in trials.

Consumer United States
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  • Pharmaceuticals
    • OTC, Consumer
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