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Colgate-Palmolive Co.

Latest From Colgate-Palmolive Co.

Wellness Market Executive Decisions: Beckham For Pedialyte, 'Gronk' For CBD, Honderd Out At Mary's, Appointments At GB Sciences, Nature's Bounty

Cleveland Browns' Beckham promotes Pedialyte for all; Pfizer consumer execTahiri heads Nature 's Bounty international business;GB Sciences adds cannabis operations expert; Honderd steps away at Mary's Brands; and 'Gronk' invests in CBD product firm, begins product development.

Dietary Supplements Appointments

Colgate Changes Innovation Strategy To Tap Cultural Trends, Cut Development Time

Colgate changing to be more “agile” and predictive of local trends while also cutting product development time significantly, says CEO Noel Wallace. Approach has worked well in natural toothpaste business, where firm is gaining market share with toothpastes appealing to local preferences.

OTC Drugs Commercial

Lady Gaga’s HAUS Laboratories; Colgate Oral Care Teams With 8-Year-Old YouTuber; More Product Launch News

Brands target fans of Lady Gaga, "Ryan’s Mystery Playdate" and "healthier" sunscreen with product launches in July 2019.

Launches Advertising, Marketing & Sales

Colgate Doubles Down On Premium Skin Care With $1.7bn Filorga Acquisition

Back in April, CEO Noel Wallace noted Colgate’s interest in further skin-care M&A during his first quarterly presentation at the firm’s helm. The Filorga purchase is significantly bigger than 2018 deals that whet Colgate’s appetite for high-growth, high-margin skin care and represents a gateway to the fast-growing travel retail channel.

Deals Business Strategies
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