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Reckitt Benckiser Group PLC

Latest From Reckitt Benckiser Group PLC

Wellness Business Roundup: VSI Gets Personal, GNC Gets Brazil Partner, Brightstar Adds Capstone, US Firm Has German CBD Partner

Vitamin Shoppe launches Only Me personalized program/subscription service; GNC expands into “key” target market with Brazilian retail operator; Brightstar to acquire Capstone from H.I.G.; Columbia Care partners with Germany's Moeller on CBD-infused products.
Dietary Supplements Commercial

Positioning Horlicks As 'Superior To Food' Lands GSK In Hot Water In India

GSK has been reprimanded by India's ad regulator for “exaggerating the concept of bioavailability as a gimmick” in an online promotion for its Horlicks brand. Separately, Reckitt Benckiser has been admonished for breaching ad rules in two consumer health brand campaigns.
India Wellness

‘We’re Not In The Market For Gimmicks’ – RB's Head Of Disruptive Innovation On Personalization And Digital Health

HBW Insight speaks exclusively to Reckitt Benckiser’s R&D Director, Global Health Disruptive Innovation, Dr John Creek about the firm's new innovation strategy, which involves partnering with entrepreneurs, start-ups and SMEs to create the next generation of personalised and digitally-enabled consumer healthcare brands. 
Wellness Dietary Supplements

Reckitt Invests In AI Symptom Checker To 'Unlock Self-Care'

Reckitt Benckiser has invested in 'doctor in your pocket' app Your.MD in response to consumers increasing demand for digital healthcare. The app's AI-powered symptom checker claims to diagnose with high accuracy a range of medical conditions. 
Artificial Intelligence Digital Health
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