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drugstore.com Inc.

www.drugstore.com

Latest From drugstore.com Inc.

Vitacost Seeks To Rebrand Site Beyond Supplement Sales

The e-commerce firm overhauls its logo and website, adding additional content and products to its inventory of more than 34,000 SKUs, bulking up in categories outside of traditional supplements, including conventional food, personal care and beauty products.

Consumer Advertising, Marketing & Sales

Vitacost Seeks To Rebrand Site Beyond Supplement Sales

The e-commerce firm overhauls its logo and website, adding additional content and products to its inventory of more than 34,000 SKUs, bulking up in categories outside of traditional supplements, including conventional food, personal care and beauty products.

Consumer Advertising, Marketing & Sales

Pfizer's Lipitor Sees Big Boost From Medicare

Pfizer is discounting its blockbuster brand Lipitor more aggressively. But, thanks to the economics of Medicare Part D, the product is still benefiting from a big net price increase in 2006. Lipitor's performance is some much needed good news for Pfizer--and maybe even better news for the industry as a whole.
BioPharmaceutical Business Strategies

Medsite: Fighting for Physician's Eyeballs

Medsite has built a steadily growing revenue stream and customer base, primarily through online sales of books and medical supplies. It also leverages those e-commerce offerings to provide pharmaceutical and other product companies with a means of promoting themselves to physicians by using incentives, such as discounted books or supplies. With further growth in mind, the company filed a $100 million IPO earlier this year--only to withdraw it a few months later when the bottom fell out of the e-health public markets. Facing a suddenly hostile financing environment, Medsite's management re-engineered their business plan, with the goal of accelerating the company's drive to profitability by emphasizing the higher-margin end of its business that derives income from promotional deals with product companies. A key element of this effort is an ambitious package of customizable Internet tools for physician practices that is intended to bring in lucrative sponsorship contracts from product companies. In entering this arena, Medsite will find itself up against some major players with significantly greater resources. And to fund their ambitious new initiative, Medsite will have to convince a wary investment community that, in an industry apparently headed for domination by a few billion-dollar companies, they will be one of the survivors. But Medsite's management expresses confidence that its higher-profile competition has yet to make any deep inroads into the physician market, which they argue remains quite open. The task now is to persuade investors, product companies, and physicians that they can succeed---where others have largely failed--in getting doctors to make the Internet an integral part of their practices.
Business Strategies Business Strategies
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Company Information

  • Industry
  • Digital Health
  • Distributors
  • Pharmaceuticals
  • Therapeutic Areas
  • Non-Specific
  • Alias(es)
  • Ownership
  • Public
  • Headquarters
  • Worldwide
    • North America
      • USA
  • Parent & Subsidiaries
  • drugstore.com Inc.
  • Senior Management
  • Kal Raman, Pres. & CEO
    There du Pont, SVP, Ops. & CFO
  • Contact Info
  • drugstore.com Inc.
    Phone: (425) 372-3200
    13920 Southeast Eastgate Way, Ste. 300
    Bellevue, WA 98005
    USA
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