ASCO 2011: The Rapidly Changing Melanoma Market
At the 2011 American Society of Clinical Oncology Annual Meeting in early June, Roche's vemurafenib, which is under review by the Food and Drug Administration and could be on the market by year's end, and Bristol-Myers Squibb Co.'s newly approved Yervoy took top billing, showcasing a rapidly evolving standard-of-care in metastatic melanoma.
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Four years ago, Bristol management changed course and established the company as a pure play biopharma. Now, with the launch of Yervoy for metastatic melanoma and a late-stage pipeline that is chock-full, the strategy appears about to pay off. CEO Lamberto Andreotti and R&D president Elliott Sigal talked with IN VIVO about the launch of Yervoy and how Bristol, relying on R&D productivity, not diversification, is on track to overcome the extensive patent losses ahead.
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