For providers and medtech manufacturers alike, the decade ahead will be a time of coming to terms with digital technologies and integrating new methods of payment. Quality of service delivery remains the market entry criterion, but companies will have to adapt to evolving health care delivery models. The stakes are implausibly high. Will they be able to capitalize on the changes in a market that is more competitive and unpredictable than ever?
The potential of China’s vast health care products market is alluring. It has proved off-limits to most of the global medtech industry, and is rarely in the early launch strategies of global companies. Government-led initiatives want that to change, as evidenced in the latest Five-Year Plan and the recent Healthy China 2030 report.
In the world of medtech innovation, investment and market access, commentators are seeing a maturing attitude to risk, more readiness to address workflows and greater awareness of being on the ball in a regulatory sense. Senior executives from consultancy firm Technology Commercialization Group (TCG) give In Vivo their take on what is behind these changes.
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