Merck & Consumer Marketing
Most of Merck's new drugs are launching into highly competitive therapeutic categories, making product differentiation more difficult than when it pioneered new markets. To help these new products along, Merck brought in a consumer-products executive from Pepsi to run its worldwide pharmaceutical marketing effort. Now the company is asking itself, are there similarities between selling drugs and selling soda?
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Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
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