Shift Happens . . .Must We Learn to Love e-Drugstores?

Driven by a strong wave of consumer activism and the enormous transformative power of the Internet, online pharmacies such as drugstore.com are making drug company executives sit up and take notice. The drug industry's fascination for PBMs several years ago should serve as a cautionary tale for those executives who are tempted to react too strongly to the Internet. But it is the failure of PBMs to control the industry that suggests the important role the Internet might come to play--particularly for drug companies in certain therapeutic categories.