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Merck: Ever More Willing to Share

Executive Summary

The famously insular Merck & Co. has embarked on a late-stage feeding frenzy, ceding an unprecedented amount of marketing control to its new partners in return for marketing rights. Three of Merck's next four drug introductions will likely be co-promotions: ezetimibe/simvastatin (Vytorin), with Schering-Plough, gaboxadol, from H. Lundbeck, and now muraglitazar, from Bristol-Myers Squibb.


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