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BioPharmaceutical Europe Strategy

Genesis: Growing in Greece and Beyond

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Executive Summary

Greece is too small a market for all but the largest Big Pharma to bother with. This has allowed local niche player Genesis Pharma to secure rights to an impressive range of high margin biotech drugs there. The firm now hopes to repeat its success in neighboring markets.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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