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Medical Device Strategy Business Strategies

Imagyn Medical Inc.: Building a Market Franchise in Women's Health

Executive Summary

Imagyn faces problems common to small device companies: a daunting FDA, less lucrative end-markets, and lack of effective distribution. Short-term it’s betting on US Surgical to market its products. Longer-term it hopes to grow by building a portfolio of products that move gynecological and infertility procedures out of the hospital.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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